There are many ways that a graphic designer can utilize their talents and skills to promote sustainability and environmental conservation through their work. Below is one example in the form of digitally designed posters.
"TERRA, AER, AQUA: A Graphic Design Approach to Raising Awareness of Environmental Issues in Land, Air, and Water Habitats"
The primary goal in the creation of these posters was to grab the attention of the audience and draw them in to view messages related to environmental conservation. Through digital design, the posters are meant to create awareness for existence of just a fraction of environmental issues across land, air, and water.
These examples show how other designers might become involved in creating visuals to accompany sustainability efforts.
This project explored the question: How can graphic design be used to create environmental awareness? Digitally designed posters are a way to bring awareness of an environmental conservation issue, specifically habitat destruction within North America, to an audience. This project also focused on raising awareness using design elements meant to appeal to a broad audience. For instance, the typeface Forma DJR Deck complements the chosen Swiss/International design style. Asymmetric, abstract elements, and clear wording are incorporated into the design. By using a modern, international design style, and alternate words for water, earth, and air, the intent is to evoke a global feeling toward these national issues. This project required not only an extensive look into biodiversity resources, but also an examination of graphic design styles and how they can be applied to the visual representation of this topic.
The creation of these posters using Adobe Illustrator, helped to gain insight into the field of digital design through research. Research on the topic of environmental statistics relating to biodiversity and habitat loss as well as research into graphic design styles and elements, contributes to the importance of thematic elements across each poster to convey the fluid relation of ecosystems while giving them unity.